An attention-control layer for modern operators. No dashboards. No constant checking. Just timely awareness when it matters.
Modern businesses generate endless signals. Most tools respond by adding more dashboards, more charts, and more reports.
Hundreds of events, emails, and metrics flood your inbox daily. Most are noise that distracts from what actually matters.
Constant notifications train you to ignore everything. Important signals get lost in the noise, and you miss what actually matters.
You're forced to constantly check dashboards 'just in case' something changed. This constant checking becomes a drain on your attention.
The real problem isn't visibility. It's attention management.
Four simple steps from signal to awareness
Forward emails, send API events, or connect webhooks. Heads Up accepts signals from any source.
Events are normalized into watchable streams. 1,000 events become one signal.
You decide what matters: thresholds, trends, or absence. Heads Up watches continuously.
You're notified only when conditions are met. Silence is the default. Alerts are earned.
Heads Up evaluates streams, not individual events. 1,000 events become one insight. This aggregation-first approach means you're never overwhelmed by noise.
Most tools react to every event. Heads Up waits, aggregates, and only alerts when patterns emerge.
Silence doesn't mean "nothing happened." It means the system evaluated your signals and found nothing to alert. It's explicit output, not a blind spot.
You can trust the silence because Heads Up shows you when it last evaluated and what it's watching.
All signals evaluated
Nothing to alert
Detects when expected events don't happen - something dashboards miss. If a recurring payment doesn't arrive, you'll know.
Signals grouped by context (finance, ops, growth), not by tool. Organize by what matters to you, not by where data comes from.
"Alert me if OpenAI spend exceeds $500 this week."
"Get renewal reminders before auto-renew."
"Detect unexpected cost spikes."
"Let me know if a recurring payment doesn't arrive."
"Alert me if churn spikes today."
"Send me a monthly revenue summary."
"Notify me if uploads exceed 1,000 in a day."
"Alert me if API usage suddenly doubles."
"Tell me if error rates spike."
"Alert me only if rankings change."
"Weekly summary of pages gained or lost."
"Tell me if something drops - otherwise stay quiet."
Heads Up is quiet — but never opaque. To build trust, the system provides visibility when you want it.
See exactly when each signal was last checked. No guessing, no uncertainty.
"Watching 12 signals — all quiet" gives you confidence the system is working.
"Nothing changed this week" provides reassurance without noise.
Alert history and watch state available when you need it. Complete transparency.
Silence is explicit output, not a blind spot.
Choose how you want to send signals. Heads Up adapts to your workflow.
Each channel gets a unique email address. Forward invoices, renewals, alerts from any source.
Your inbox gets quieter. Heads Up becomes the watcher. Set up email rules to auto-archive, and you're done.
Send structured events: signups, usage, subscriptions, churn. High-volume streams expected.
Events ignored safely at scale. Send millions of events — Heads Up aggregates them intelligently.
Heads Up watches your business — so you don't have to. It stays quiet. It earns your trust. And when something matters — it gives you a heads up.